We are a specialist consultancy providing advice and education in pharmaceutical business ethics and compliance.
In the modern pharmaceutical industry good compliance is about much more than following rules. It is about sound decision making in complex situations where regulation and precedent can be unclear.
Good compliance education, ethical compliance, explains why rules are there and demonstrates how to interpret them. It can cross international borders and explain differences of opinion. It empowers people and reduces business risk.
We provide the following services to pharmaceutical companies and pharma allied agencies.
The SENSE™ programme:
The SENSE™ programme is a completely new approach to learning in pharmaceutical business ethics and compliance
Consultancy advice on complex initiatives and digital policy:
We provide specialist advice and guidance on the implementation of complex initiatives in line with UK and European regulation
We specialise in providing guidance on digital initiatives
Interactive training in pharma business ethics and compliance:
One and two day in-house courses covering business ethics, national and international codes and laws with multiple examples and scenarios tailored to the roles involved
Five day in-house courses run over 6 to 12 months
Insight research into your company beliefs and behaviours:
We can survey understanding of key ethics and compliance issues within your company to assess misunderstandings and differences of opinion
We can interview selected people to investigate how compliance is understood and conducted within your company
Audit of compliance process:
We can provide full audits of compliance with approval processes according to company codes and SOPs
Who we are
Dr Nick Broughton
Nick has worked in UK and European medical and regulatory affairs roles in both large and small pharmaceutical companies, in a pharmaceutical company career spanning 16 years. He has provided central guidance on ethics and interpretation of codes to commercial campaigns, disease awareness programmes and a variety of digital initiatives for pharma and allied agencies.
Nick has a special interest in medical ethics and law and speaks regularly at pharmaceutical conferences on promotional ethics and compliance, particularly in the arena of digital and social media.
Siân is an experienced medical director at both UK and European level, who has led the medical affairs strategy for pan-European commercial campaigns. She has extensive experience as a final medical signatory advising on promotional campaigns in both UK and Europe. Siân has a special interest in educational methods and has an advanced diploma in Clinical Education. She is a Senior Specialty Adviser (SSA) for the Faculty of Pharmaceutical Medicine of the Royal Colleges of Physicians and an active member of the Advocacy Committee.
Havas Lynx sponsored David through his Design degree, including periods in London, San Francisco and Vancouver. His passion for integrating strategy, creativity and innovation became the philosophy on which David established our international, multi-award winning digital studio. David’s energy, insight and vision, resulted in his promotion to the Senior Management team at the age of twenty-five. At this time, David’s developing reputation also led to his involvement in shaping the international digital policy of our key pharmaceutical clients. As a result of the unprecedented digital growth of the past few years, Havas Lynx have risen to 25th in Design Week’s top 100 Agencies and have become established as the Leading Digital Healthcare Communication Agency.
As CEO, David works closely with the development team to ensure the flawless execution & strategic alignment of our integrated campaigns, whilst also driving the agency’s long-term digital policy. Responding to the evolving landscape, David oversees the sustained growth of the team to maintain Havas Lynx’s position at the forefront of digital innovation within healthcare. David takes an active role in key initiatives and works hard to leverage emerging technologies for the fulfilment of real business needs.
As Healthcare Director at Havas Lynx, David Whittingham oversees all Healthcare teams within the agency, working to provide insightful, creative and effective communications strategies. David’s strength is to harness his industry and agency experience in Medical & Marketing roles to understand the needs of clients and to navigate their brands in order to deliver innovative integrated initiatives.
Having helped the company grow to over 150 people and build a reputation as Europe’s leading digital healthcare agency, David is able to coordinate a wide array of medical and marketing initiatives. He has valuable experience working with a wide and varied pharmaceutical and healthcare client network and works to ensure that the market and data are interrogated and understood.
Tim Worden is a partner in Taylor Wessing LLP’s Life Sciences Group, and is based in the firm’s Cambridge and London offices. He specialises in transactional and regulatory intellectual property in the life sciences sector, and is head of the firm’s UK Pharmaceutical Regulatory Practice.
As part of his life sciences regulatory practice, Tim advises on:
· a broad range of regulatory issues in the pharmaceutical industry, including data exclusivity, biosimilars, orphan indications, labelling, off-label issues, the promotion of medicines and industry codes of practice such as the Association of the British Pharmaceutical Industry’s Code of Practice; and
· regulatory issues in the medical devices sector, including advising on CE marking, clinical trials and promotional issues.
Tim was previously Legal Counsel and Company Secretary at Eli Lilly and Company Limited, and was an authorised signatory for Lilly under the ABPI Code of Practice.
Tim also advises on:
· a range of intellectual property and commercial agreements, such as licensing and collaboration agreements, research and development agreements and clinical trials agreements; and
· intellectual property and commercial issues arising out of mergers and acquisitions, venture capital investments and IPOs.
He has a degree in Natural Sciences (Chemistry and Biochemistry) from Cambridge University and a Diploma in Intellectual Property Law and Practice from Bristol University.
We are committed to bringing about a change in healthcare – helpful change that transforms outcomes for patients, professionals and brands.
Over twenty-five years in the industry has equipped us with a profound understanding of the sector, of our clients and of their audiences.
Our work undertaken by offices in Manchester, London and New York is defined by the many technologies we are expert in: iPad, eDetail, mobile apps, social media, including the first post moderated Facebook campaign in healthcare.
At LYNX we recognise the environment surrounding patient-professional relationships is a complex one, with both parties increasingly looking to technology to develop understanding.
Our expertise connects professionals and patients with the knowledge, tools and services they need to achieve better outcomes.
Pharmaceuticalethics. com has provided educational support to a wide range of large and small pharmaceutical companies and allied agencies including: GSK, Roche, Takeda, Daiichi-Sankyo, Novo Nordisk, ViiV, Novartis, BMS, Gilead, Grunenthal, Alexion, SOBI, Zaicom International, Aurora Communications and Packer Forbes.
This programme includes:
Use of video, audio and written communication
Interactive and varied exercises to check understanding
Links to scenarios and case studies with examples of ethics and codes in action
3 levels of content tailored to differing roles, available as an iPad or desktop application
Fully accessible performance dashboard to monitor compliance with completion of the programme or elements of it.
Testing to grade candidates — fail/pass/merit/distinction
Company specific SOPs and how to guides
the programme can be fully branded in line with corporate values
We are fascinated by ethics and compliance issues. Here we give you our take on news stories that caught our eye, both inside and outside the pharma world, recent publications, as well as up and coming events.
Pharmaceuticalethics.com is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Pharmaceuticalethics.com may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 01st January 2011.
What we collect
We may collect the following information:
name and job title
contact information including email address
demographic information such as postcode, preferences and interests
other information relevant to customer surveys and/or offers
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Internal record keeping.
We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
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Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
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whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to:
The Old Dairy Barn
51 Temple Street
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.
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